If I’ve learned anything, I’ve learned that capsules are an important part of any wine package.
For Mia, and her brand, Selene, it’s very important. There isn’t a bottle of wine that we open that she’s not looking at (examining) the whole package. Sometimes she comments on the bottle, the label, the closure, or the capsule. Maybe it’s because she’s ‘old school’ and sees it as an important first impression.
Mia has always used black capsules on her Sauvignon Blanc and Merlot.
When we designed the package for the Cabernet Sauvignon, we went with a red capsule. We were aiming for a ‘quick’ glance noticeable difference between the Cab and the Merlot if you saw them from a distance. The red capsule did the trick.
Some wineries use stock capsules, some get their capsule custom made. Each capsule company has it’s own line of ‘stock’ capsules to choose from. This means that a Red stock capsule is pretty different at each company.
It’s how Mia found the perfectly matched capsule for the Selene RosÃ©, she went to different capsule companies looking for a stock capsule that matched the leaf on the label.
Up Next: Custom capsules. They are a whole different animal, which I learned the long hard way. – Skippy