Archive for November, 2009

2006 Dead Fred Cabernet Sauvignon Release

Saturday, November 21st, 2009

Hello from Selene! We have been busy with harvest, but wanted to take a break to release our 2006 Dead Fred Cabernet Sauvignon! Some of you may remember the first vintage, 2004 Dead Fred Cabernet, as it was an instant hit! The name always brings a smile to my face. Fred (RIP) was the beloved [...]

Capsules Part Three – Final Product

Friday, November 20th, 2009

As you recall, Mia and I had fun designing a Capsule for the Dead Fred package. We chose this design as our new Capsule. (There are two parts to a capsule, the ‘skirt’ and the ‘top’.) There was a reason for every choice we made in this design. 1. We had the skirt of the [...]

Capsules Part Two – Custom Capsules

Thursday, November 19th, 2009

So we covered ‘Stock Capsules’ in Part One, but as you will see, Custom capsules are a whole different animal. It all started when Mia and I wanted to design custom capsules for the Selene Dead Fred Cabernet Sauvignon, and (if we were successful) the Selene Chesler Wine. We were faced with a similarity problem [...]

Capsules Part One – Stock Capsules

Tuesday, November 17th, 2009

If I’ve learned anything, I’ve learned that capsules are an important part of any wine package. For Mia, and her brand, Selene, it’s very important. There isn’t a bottle of wine that we open that she’s not looking at (examining) the whole package. Sometimes she comments on the bottle, the label, the closure, or the [...]